Course Description
This fully online program teaches you the skills you need for an entry-level job in digital marketing or e-commerce, with no experience required. You'll learn popular tools and platforms, such as Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter, Google Ads, and Google Analytics. This certificate is endorsed by the American Association of Advertising Agencies (4A’s) and the American Advertising Federation (AAF). This program contains no confidential information. All Google Search features taught are publicly available, you can learn more in official Google Search documentation.
This certification will provide foundational skills in the areas of:
- Developing digital marketing and e-commerce strategies
- Attracting and engaging customers through digital marketing channels like search, social media, and email
- Measuring marketing analytics and sharing insights
- Building e-commerce stores, analyzing e-commerce performance, and growing customer loyalty
You can learn more about this course by watching this overview.
Step-by-Step Guide to Begin Credential
To prepare for this certification, review the Grow with Google hub to see if this is the right certificate for you.
Then follow these steps to enroll:
- From Grow with Google, select the Google Digital Marketing & E-commerce Certificate and click “Get Started on Coursera”
- You’ll then be directed to Coursera, which administers the Grow with Google Certifications. Review the course description and overview
- If you’re ready to take the course, you can try it for free